A second reason to use adwords
This is great article which shows a really useful double advantage of Googles Adwords, the authors writing style is not quite ours....but the sentiments are quite critical and could have a big impression on your digital success.

Read this Adwords advice even if you do not use Adwords or have no intention to. Because even people who are already using Adwords aren’t aware of something it can do for them. It’s one of Adwords’ best features — but you won’t even find it in the documentation. But before we get into this too deep, though, let me ask you a question.

Would you pay an expert in your field a few dollars to tell you EXACTLY what your customers wanted? What would it be worth to you if you KNEW, with absolute certainty, that the buyers of your …let’s use Widgets as an example … that the buyers of your Widgets were more interested in quality and reliability as opposed to price?

Or price rather than quality and reliability?

Would it be valuable for you to know that — by an overwhelming majority — buyers wanted plastic widgets rather than the old fashioned metal widgets?

You see, one of the things that Adwords can do for you — and this is very powerful and important — is to tell you WHO your customers are. Adwords can tell you where they come from, what they want, and what they are searching for.

Okay, so you thought that Adwords is for sending paid traffic to your site…and it is.

But the tracking and reporting tools inside of Adwords give you accurate information about which keywords are the most important and popular for your business.

Let us explain. The way I use Adwords for a new project is I do some brainstorming early on. I think up every keyword that might apply to the product that I’m promoting. I put all of those keywords into a single Ad Group (an Ad Group is a collection of keywords, along with the ads that will be displayed when someone searches for those keywords). And then I let the ads run for a week or two. Less time (like a day or two) if there is a LOT of traffic.

Here’s a shocker: I don’t expect to make a single sale. But what I KNOW that I will find, when I log into my Adwords account, is a list of all of the keywords I thought of, ranked MOST SEARCHED to LEAST SEARCHED. What’s the value of that? PRICELESS, because I’ll now do two things with that list. I’ll take the top keyword or two and create a new Adgroup for just those individual keywords. But more importantly, those same top-ranked keywords are the ones that I’ll be using on my ORGANIC search work. I’ll focus on those keywords when I write my articles. I’ll create Web2 pages with those keywords as titles of the pages I make. I’ll write blog posts all about the topic of those keywords. Do you see how that works? I let the entire population of the internet tell me exactly what keywords I should be going after for all the rest of my marketing. It’s going to save me TIME. It’s going to eliminate DOUBT. And make my business MORE SUCCESSFUL. And that, is PRICELESS.